The UK Thai Print Initiative, organised by PSL and Forum Print Management Ltd. as requested by The Royal Thai Embassy London – Office of Commercial Affairs / Department of Export Promotion Thailand to establish and develop a business working relationship focused on addressing the opportunities for Thai Print companies in the UK Print market. The culmination of the research phase of the project is the Knowledge Sharing Seminar to be held in Bangkok in 28th September 2009, during which the research findings and business strategy will be presented. Cambridge International Consultancy (CICCL) has provided information links between the Thai and UK organisations and in-country coordination.
The objectives of this initiative are to:
- Provide the Thai Printing Association with the relevant UK print market intelligence to enable them to match current and future print production capabilities to the anticipated UK Print Market needs
- Work with the Thai Printing Association to develop and implement business development strategies
- Provide on-going coaching and support to facilitate successful execution of the strategies
Scope of the initiative:
- UK print market research
- Thai print industry research
- Knowledge sharing seminar
- Sponsored print executive visit to Thailand
- Development of a Thai print UK market business strategy
- Coaching for the implementation of the business strategy
- Buyer / supplier match making including sponsored buyer visits.
Knowledge Sharing Seminar
Forum Print Management and PSL have been liaising with the Thai Printing Association and the Thai Government to develop the ‘Knowledge Sharing Seminar’ detailing the characteristics of the UK print market. The Seminar will highlight the opportunities both current and future for Thai Print offerings – based on current print capacity / complexity and future investment programmes. Most importantly the knowledge transfer process will highlight the risks involved for The Thai Printing Industry based on current market conditions and forward projections.
The objective of the Executive visit is top level business relationship building by arranging for key senior Specifiers from within the relevant UK print market segments to meet with the Thai Print Association and key print suppliers to initiate executive interaction.
Developing the Business Strategy
Building on the outcome from the market research, the Knowledge Sharing Seminar and the executive interaction a Thai Print Business Strategy has been developed. This will detail how to proceed by addressing the processes by which UK based print Specifiers will be able to access Thai print producers to develop and consolidate long term working partnerships in order to grow the business.
PSL is a UK based organisation with an extensive network of business, Government and academic contacts whose prime role is to build effective business relationships between organisations who are working together. This addresses situations for organisations wishing to gain more benefit from existing relationships and those seeking to build new relationships.
PSL is a not for profit UK based organisation formed in 1990 to promote the application of professional partnering principles between businesses in the UK. This is seen as a source of competitive advantage. PSL is a joint initiative between the UK Government ~ Department of Business Enterprise and Regulatory Reform (BERR) and the Confederation of British Industry (the CBI).
Forum is a UK based Print Management Company with a European client base and a global network of print related suppliers. Formed in 2004, Forum was established to provide clients with all the benefits of print management and print consultancy services but with a personal and hands on approach. Its client base has grown to include a range of blue chip, global organisations and a particular strength in the automotive sector.
As well as offering a conventional print management service through contractual agreements, Forum also operates a print research division for print buyers and specifiers, on both contractual and ad-hoc basis
Cambridge International Consultancy Company Limited (CICCL) provides international business development between the Association of South-East Asian Nations (ASEAN) trading block, Hong Kong (and China) and the United Kingdom.
Cambridge International Consultancy works with clients in the public and private sector, multinational corporations and SMEs, all benefit from our commitment and unique multidisciplinary approach, which encompasses planning and executing three critical elements: Global business development, Strategic planning, and Regulatory and communications strategies.